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The Silicon Review Asia

Zensar, led by Sandeep Kishore- A place where innovation meets a milestone

The Silicon Review
September, 2019

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A digital solution company provides a digital marketing agency or consultant to establish a successful business and help to thrive in the market both online as well as offline. In digital solution, the whole industry is as the name states either digital or online. The products or services include digital technologies like the Internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. It also includes mobile phones, display advertisings, and any other digital medium.

The digital solution technology companies mainly concentrate and provide a logistic solution for search engine optimization (SEO), marketing, content automation, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing, display advertising, e-books, and optical disks and gaming sector.

One such company which is a pioneer in the field of digital solution and technology services is Zensar which was established in the year 2001 and is a subsidiary of the RPG group. It has its branches spread across eighteen countries and has its headquarters located in Pune, India. The firm specializes in partnering with a global organization that divided across the world. The firm has a broad range of digital and technology services and solutions that enables its customers to achieve new thresholds of business performance. And helps its clients to be deliberate not only on executing Digital initiatives but also brings about digital stability. The company mainly aims to promote Digital solutions and technology engaging, operating, partnering, and managing various digital platforms.

Main Objectives

The firm believes in customer centricity, commitment to people and community, development of technology in the field of digital solutions, and they mainly focus on continuous innovation and excellence in this field.

Perception

The central vision of the firm is to emerge as a global leader in the business transformation, which involves innovations and technology.

Mission

The company aims to deliver industry-focused solutions with measurable business outcomes.

thesiliconreview-zensar-cover-2019

A Smart Profile

Advanced analytics      

Zensar provides a superior analytics service, which goes beyond traditional business intelligence. The company not only leverages past data but uses advanced autonomous models to predict future events and discover patterns that go under the radar otherwise. Their solution integrates analytics with the core business of the clients which answers underlying reasons for events, different scenarios, predictions, best practices (optimization) and roadmaps for the business owners to deliver cost synergies and revenue growth. Ready to plug and play tools with the automation of complete data acquisition, integration and cleaning process resulting in faster time to insights (by over 200%) and 80% cost savings.

Cloud and infrastructure

Zensar's information on cybersecurity services provides a team of highly qualified and experienced security experts who perform research, develop solutions and work with clients to solve specific security problems as well as issues for the industry at large. The company partners with clients to help create an effective security strategy and advice on the information security services and products to build and run it, based on the notable experience and expertise.

The company's security and threat management solution ensures processes and tools are in place to detect and contain malware. The firm offers end-to-end SIEM service for effective monitoring and remediation of security threats and events with comprehensive SIEM services which help their clients to mitigate risk and cyber-attacks while ensuring data security.

Digital Experience

The service spectrum of the company includes advisory, consulting, strategy, roadmap, design, integration, migration, and implementation services on leading WCM and Portal platforms both from commercial and open-source worlds. Zensar with its well-established Centre of Excellence (COE) framework, maturity assessment frameworks, diagnostics, in-house accelerators, and competency partnerships, ensures that they increase the value quotient in terms of their services and high impact digital solutions. The firm, through its platform services offer, brings in the latest industry trends, diagnostic assessments, and implementation, including continuous integration and development to deliver relevant content to the market for our customers.

Service-line transformation

The firm has invested in dedicated start-of-the-art "DevOps Labs," to help contextualize the practicalities and visualize the "to-be" state. These multiple Labs are complete with "live" use-case simulations, on diverse technology stacks. Most Enterprises today are multi-modal, making release management a challenge across their multi-layered technology mesh. The Enterprise enablement of DevOps is driving KPI based services, where the implementation details are abstracted and defined service SLA's are committed. Zensar believes that tooling and processes should be abstracted from end-user to provide KPI's environment management services are what matters. Typical examples of KPI's include hours to deploy, minutes to recovery, etc., and it has a KPI metrics, which was finalized with the customer through a consultative approach.

Robotic process automation

There has been a lot of buzz in the business world about the acronym "RPA" (Robotics Process Automation) and various organizations showcasing their solutions. In today's competitive world, it not only helps the business to reduce their operating margins by headcount saving but also supports better compliance and service quality. At Zensar the "Center of Excellence" is been built which will enable adaptation of improvement, implementation and scalable COE of automation strategies.

Testing

  • Game testing: Zensar Specialized Game Testing Centre of Excellence (CoE) aims to help gaming companies and leverage the benefits of speed, efficiency aligned with its testing and development goals. It brings together demonstrated expertise in end to end testing and niche testing, in a framework that will help the gaming industry scale new levels of cost reduction and building an enhanced user experience.
  • One-touch testing: the firm with an in-house innovation engine and years of matured testing advancements continually improves digital and conventional testing capabilities of customers & partners, through flexible, reliable, and robust functional automation & non-functional testing solutions. Some of the distinct features are day Zero automation testing with faster Automation script creation, limited dependency on skilled resources, and accelerated regression testing with Ease of Maintenance. It will also have multi-layer automation.
  • Product testing: Due to increased competition and customer-driven market, Time to Market is key to business success. The company has proved a rapid product testing framework helps to reduce the time, which enables them to market the product. The test engineers have rich product based knowledge, and deep domain expertise in-built accelerators, Re-usable assets, and jump-start kits help to deliver quality solutions on-time.

Unified digital commerce

The company's digital consultants start with a comprehensive analysis of an organization's commerce landscape, business needs, technology ecosystem, commerce processes, and the challenges hindering their next step towards commerce maturity. The company aims at providing flexible, scalable technology frameworks that will help organizations respond quickly to market needs and support their ability to drive consistent, engaging shopping experiences for their customers. The firm also empowers the organization with a roadmap for frictionless customer experiences across inventory and supply chain, optimized delivery, and fulfillment across marketing and design.

Zensar's partners

The company aligned with the futuristic initiatives of its partners who are leaders in innovative technologies. It enables them to deliver the latest digital innovations that meet the present and future business needs of our clients. The farm has made partnerships with market-leading technology and solution providers that span across industry verticals, providing our clients with a return on digital from their investments. The company is tied up with global leaders such as; Adobe, amazon web services, avolution Abacus, Guidewire, IBM, Manhattan Associates, Microsoft Azure, Oracle, PEGA, salesforce, and ServiceNow.

Corporate responsibility

Zensar is committed to complying with all the environmental, health and safety-related legal and regulatory requirements, to set appropriate Policy, objectives, and measurable targets and review them periodically for continual improvement, customers, business associates, and other stakeholders and ensure that it is available to the public.

Environment and Energy Objectives

  • To adopt energy-efficient measures
  • The firm believes in 3-R philosophy which is Reduce, Reuse, and Recycle for all types of waste to prevent pollution
  • To ardently promote energy-efficient and environment friendly procurement

Health and Safety Objectives

  • The company mainly focuses on the prevention of occupational Hazards
  • It ensures that the employees are trained well to build competency among associates to handle emergencies related to health and safety
  • The firm creates awareness among associates with respect to the environment, energy conservation, healthy and safe workplace measures. The firm believes in 3-R philosophy which is Reduce, Reuse, and Recycle for all types of waste to prevent pollution

The staunch behind the domicile of Zensar

Sandeep Kishore, the CEO and Managing Director of Zensar since 2016, who is leading the large-scale transformation of Zensar from legacy IT company to a 100% living digital enterprise. Sandeep is an alumnus of IIT, Bombay. Before joining the firm, he worked at HCL Technologies for 25+ years, where he built multiple million-dollar businesses. He has also served as the Corporate Vice President and Global Head of Life Sciences, Healthcare and Public Services. Earlier he was the Corporate Vice President, Global Head of Engineering and R&D Services.

 In addition to his business management and technology career, Sandeep is a prolific poet, and has published two books of Hindi-English poems; Your Shadow Wants to Walk Alone and Old Seeds of a New Tree. The Economic Times calls Sandeep, "The CEO Poet." He is also the co-founder of the HarAsha Foundation, which is a non-profit organization. He leads the company with strategic direction and example. He believes that a culture of innovation is critical to stay relevant in both business and society. Under his leadership, Zensar's first R&D lab has the distinction of twenty-five patent filings within the first year. Sandeep is a big believer of sharper focus and has removed non-core business and aligned the company to focus on core and invest in strategic growth in chosen sectors.

"Innovation and technology need to be a part of your culture, to bring about a digital transformation."

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