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The Silicon Review Asia

VSM Software (P) Ltd. Led by N. Krishnamurthy, Providing one-stop comprehensive business solutions in the field of Pharmaceuticals

The Silicon Review
September, 2019


The pharmaceutical industry is setting up new trends and goals in the field of pharmacy and technology. The main aim of the firm is to discover and develop new drugs and to bring them into the market. Many pharmaceutical companies use new technologies and innovations to bring new medical devices to the market. It mainly deals with medications and medical devices and is also into banking sectors. They do hold patenting rights on certain medications; they also perform efficient drug testing, drug safety tests, and marketing of the newly formulated drugs.

The firm plays a crucial role in saving the lives of many patients who rely on them. One such company which is inspiring and saving lives of many is VSM Software (P) Ltd.  The company was set up in the year 2011 and has a well-qualified and skilled team of professionals. It is an ISO certified organization for both Quality and Information Security. The firm provides a unique blend of business process knowledge and software product implementation and customization, an integrated value chain, those results in high ROI for our customers in a reasonable time frame.

It is innovative and provides quality deliverables on time. It also provides comprehensive solutions to the Pharmaceuticals, Medical Devices and Banking Industries in their area of focus, with customer’s challenges in mind, and with a commitment to deliver what they promise. The firm is aiming to be one among the leaders and empower the customers to manage their business processes more effectively.

Products Manufactured by the company


It is VSM’s CRM/Salesforce Effectiveness (SFE) product built keeping the sales force needs of pharma and medical device industries in mind. Kea is deployed across many large Multinational and Indian pharma companies. With Kea – the firm aims to be a one-stop solution for the sales force and marketing functions of the pharmaceutical and medical devices industry. Some of the key features of Kea are:

  • Kea – Apt – our mobile reporting app
  • E-Detailing and Closed Loop Marketing (CLM)
  • Decision Support Framework – real-time relevant data analysis
  • Hosted on IBM Cloud for better security
  • Kea – Pharmaceutical CRM Product

Kea pharma industry has 2 versions – Basic and Premium which gives their clients the flexibility to choose the version that suits their needs the best. Clients also have the flexibility to start small with the basic version and upgrade to the premium version when the need arises.

Kea – Medical Devices CRM Product

The firm mainly concentrates on three broad segments: Disposables, Implants, and Capital Equipment. Each of these segments has its own specific CRM needs. Kea for the Medical devices offers a suite of features from which they can customize to suit customer needs.

Other services provided

VSM Software (P) provides additional services like:

  • Customer profiling – Hospital, Chemist, HCP profiling and Doctor De-Duplication Services
  • Secondary Sales Data Collection and Analysis Services –where they handle the entire end to end SS data collection and follow up with Stockiest, SS calculation, consolidating all statements and publishing to the company with insightful reports. Sales MIS dashboards with well-validated ERP integration
  • Custom development – this could be features or additional modules required for the Sales and Marketing teams


The firm has its clients spread across the world, which includes companies like; Dr. Reddy’s Laboratories Ltd. Johnson & Johnson, Otsuka Pharmaceutical India Private Limited, Sayre Therapeutics, Emami Limited, Plasmagen, Menarini, AstraZeneca, BoehringerIngelheim, Novo Nordisk, FDC India, etc.


The firm has won the best usability and best expert choice award in the year 2019 and was awarded by the software suggest.

Core Values of the company

  • Customer-Centric – the firm believes that the customers are their first priority.
  • Employee Engagement – It is dedicated to employees who are main the reason behind the success of theirproduct and projects.
  • Value for Money – Whether it is product implementation or software development, the project cycles are optimal, thereby ensuring maximum value to our clients.
  • Passion – The firm brings passion in everything that they do.

Milestones achieved

A large Indian client set expand user base on Kea-CRM, one of their Japanese clients adds more functionalities on Kea-CRM, a top 10 global pharma company expands use of Kea CRM, VSM signs a partnership agreement with UiPath, Kea to be implemented for a large Hospital chain, large US Multinational Pharma Company to implement Kea in multiple countries and has achieved several other feats.

The sinewy behind the success

  1. Krishnamurthy, the CEO of VSM Software (P) Ltd. with 4 other professionals founded the firm. The company now has a headcount of 120 people operating out of 2 centers in Bangalore, with offices in Mumbai, Philippines, and Bangladesh under his leadership. He is a pioneer in the field of business management. He holds a postgraduate degree in MBA from Indian Institute of Management, Ahmedabad. He has worked in senior positions in finance and general management in major corporations in India and abroad. He is a co-founder of VSM and is a hands-on executive with a customer-centric approach. With his deep knowledge, he provides guidance and support to our endeavors in the financial services division and with our Pharmaceutical product.

“Not just software. Total business solutions.”


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