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The Silicon Review Asia

Helping You Learn the Business Catalyst:A2 LearnCraft

The Silicon Review
May, 2019


Instructional Design for Learning Effectiveness

‘Aim and Achieve’ (A2) is what drives LearnCraft. Learning transforms an aim into an achievement. Across the world, organizations have kept up with the business dynamics by ‘learning’ whatever is required to meet the changing requirements and achieve what they aim for.

With over eighty years of cumulative experience in the Learning and Development Domain, the consultants at A2 LearnCraft, continuously learn and impart learning for addressing the competency needs of organizations and individuals. The craft of ‘learning’ is what it offers to share. The firm brings experience, instructional design, technology and passion to help people learn.

LearnCraft starts by identifying the ‘void’ or ‘problem’. It supports you in defining the problem through a training need analysis that involves assessment centres for audience representative groups. This helps to assess the existing competencies and their levels. The data gathered in this phase is a crucial input for its next phase.

After analyzing the information the company gathers in the first phase, it proposes a solution design to address the problem. The solutions take into account the organization’s culture, the audience’s learning abilities and the business needs in addition to the requirements. LearnCraft customizes them for each client so that they complement the processes and business operations. It also flags any process changes required for a holistic solution.

The firm then proposed an appropriate solution in terms of ‘solution design’. This includes identifying the skills to be acquired, identifying the programs (web-based and instructor-led) for enabling the people to acquire these skills, designing these programs and delivering them.

LearnCraft’s designs include the critical phase of evaluating training effectiveness through various processes and tools. This stage gives it valuable inputs for continuous improvement. It gives you the measure or the indication of returns on your investment in the training intervention.

Corporate Training Solutions

The company provides training solutions aimed at impacting business outcomes positively. The training it provides will support you in achieving the key performance objectives. What it offers is not simply 'training', but interventions to hone the skills and attitudes required to meet the organization's goals. The firm analyzes the current competency levels of the trainees and customizes its programs so as to close any gaps through the training interventions. LearnCraft’s solutions start from the concern validation study and are conceptualized through the rigour of audience analysis, task analysis, etc.  Its training methodologies include blended learning solutions, web-based training and instructor-led programs.

The Corporate Training Solutions

ID Training: There is a huge demand for instructional designers in all sectors, be it the training departments of corporates or educational institutions. This growing demand and the outsourcing of instructional design assignments to India have created a need for acquiring ID skills. LearnCraft’s ID training equips you with the required skills to make a career in this field. It offers ID Training through the following channels:

ID Consulting: LearnCraft is also available to consult for design and/or delivery of complete training solutions. Its ID experts, in their consultant role, prefer that you learn the ropes while they guide and mentor. The company’s approach is to take away the pain point by performance improvement interventions and solutions.

Content Creation: The firm develops content and instructions for various media. The ID solutions are contextualized for your organization, are application oriented and focused on ‘the ground problems’.

ID Assignments: In addition to complete ID based training solutions the company also undertakes assignments for a particular phase of the development life cycle e.g. ID Reviews, edit reviews and design.

The Brains behind the Operations

Nirupama Pande | Founder

A learning consultant, Nirupama carries an experience of more than nineteen years. Trained in Instructional Design, she carries extensive experience in designing and implementing strategic learning solutions that align with the learning and competency development needs of the organization in keeping with the corporate strategy. Her skill set and experience is a unique blend of training design and delivery.

She has designed and delivered web-based, classroom and outdoor training. Her understanding of the complete cycle starting from the training need identification to assessing training effectiveness gives her an edge in understanding the customer’s need and identifying the right fit solution. She has been actively involved in defining learning strategies and complete training solutions for overall competency development for a role, including technical skills and behavioural skills. She has delivered and designed training solutions for organizations like Hitachi, NSN, Samsung, Maruti, Mahindra and Mahindra, Bacardi etc. Her repertoire also includes working with global teams, knowledge and implementation of ISO and SEI CMMI practices; and blended learning through technology backed learning systems.

“We provide bespoke learning solutions – classroom, e-learning and blended. We also have game-based learning solutions and assessment solutions. Flash, HTML, Captivate, Storyline etc. are some tools that our developers specialize in.”


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