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The Silicon Review Asia

CtrlShift – Where Digital Advertising Becomes Streamlined, Intelligent and Transparent

The Silicon Review
December, 2019

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CtrlShift’s mission is to make engaging audiences easy and effective. Its flagship product, The Hub, is an open-architecture enterprise programmatic advertising platform that rewires the essential components of the ad tech ecosystem so that digital advertising becomes streamlined, intelligent and transparent.

THE HUB:

The Hub is a self-service SaaS application that simplifies media planning and buying. It is connected with all major demand-side platforms and buying ecosystems. Access audiences anywhere in the world – no individual contracts needed.

UNLOCK TRANSPARENCY. TRACK EVERY DOLLAR.

Know your budget allocation at a glance and easily re-allocate to the partners and technologies that work the hardest.

MACHINE-LEARNING POWERED RECOMMENDATIONS > IMPROVED RETURNS

Take the guesswork out of trading with guidance on targeting parameters and data sets at campaign set-up. Get prompted on the next best actions for your campaign based on deep analysis of historical data and past campaign performance.

INJECT EFFICIENCY. SAVE TIME. SCALE EFFORTLESSLY.

Run campaigns and engage audiences across multiple platforms with a single login and a simple, streamlined workflow. Switch platforms and modify campaigns with no down time.

REAL-TIME REPORTING = LESS BUDGET WASTED

Reduce wastage. The Hub’s advanced analytics dashboard provides real time cross- channel reporting at your fingertips so you can identify the optimal channels and tactics sooner

With The Hub, marketers can:

  • manage multiple campaigns in one place
  • access a wide range of ad platforms, including Facebook, Google, Zemanta (Outbrain), MediaMath, Google Ads, AppNexus and Amobee
  • have full control of creatives, tracking and managing tags with ease
  • review campaign performance in real time and filter based on specific metrics for detailed insight
  • get daily 9am updates which provide a crucial snapshot of campaign performance for key decision makers such as HODs and CMOs

THE LAB:

The Lab, CtrlShift’s R&D arm, lives and breathes data. They create applicable, data science-based technology solutions for digital advertising.

INTELLIGENT TRADING ASSISTANT

Recommend programmatic campaign tactics by providing optimisation targets and advance information on metrics based on real historical data.

ANALYTICS IN A BOX

Drive efficiency in the programmatic planning process by providing a “health check” on campaign plans to offer actionable insights and benchmarks.

AUTONOMOUS CAMPAIGN MANAGEMENT

Inject massive scalability and intelligence into media buying by automating optimisation strategies for campaign goals.

PRIMARY PERCEPTION:

They are passionate about empowering clients and sparking tangible business outcomes with a unique blend of strategy, creative, data, technology and analytics – anywhere in the world.

For advertisers looking at an unwieldy media supply chain, taking ownership of their own technology and data is the first step to regaining control. But navigating an opaque landscape requires a partner that is not only trustworthy and transparent, but equipped with the expertise to unlock opportunities and accelerate transformation.

Be it in the form of evaluating a new partner or mapping a smooth in-housing transition, at CtrlShift, they enable clients to derive value from a programmatic ecosystem that they can trust.

This is achieved by taking a considered and integrated approach to client challenges that leverages deep expertise and agnostic perspectives. CtrlShift crafts nuanced solutions that meet demands for greater cost transparency, data-driven insights and meaningful advertising results.

Dominic Powers: CEO of CtrlShift

With more than 25 years of global marketing and technology experience, with 20 years based in Hong Kong, Dominic is the CEO of CtrlShift, a Singapore-founded SaaS company on a journey to disrupt the adtech industry with The Hub, a globally unique enterprise programmatic advertising platform. Prior to this Dominic spent 14 years growing Europe and Asia Pacific for Epsilon, one of the world’s leading marketing services companies. He is also an investor, advisor, and connector, helping brands, agencies and technology companies navigate and disrupt the world of consumer engagement.

His specialities lie in;
- Consumer engagement
-Data & Insights
-Digital Strategy & Transformation
-Global business management
-Technology and process innovation
-Leading high-performance cross cultural teams
-Privacy & Data Management Best Practices & Legislation 

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