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The Silicon Review Asia

Turning Payments from a Dull Process into a Delightful Experience: Ezetap

The Silicon Review
July, 2018

thesiliconreview-abhijit-bose-cofounder-ceo-ezetap-2018Over the next decade, India will move from a cash-based, opaque economy to an economy connected over the mobile internet that is digital, instantaneous, and transparent, and where every citizen is not just on the financial grid but the quality of their families' future will be materially better.

Ezetap’s customers are business and financial institutions that are investing in smart applications and technology to transform the way they engage their customers. Its mission is to be the single platform through which these businesses complete any financial transaction with their customers, supporting every instrument and method that those customers want to use. 

Ezetap will do this with innovative technology - built in India - that will break the legacy silos and business models in Financial Services, and allow its merchants to deploy customer experiences and connected solutions that were not possible, and in some cases imaginable before it came. 

Through its technology, Ezetap will create a new financial operating system for India -- an open and an online network that seamlessly connects smart applications, data, and financial systems -- that will transform the way payments, banking, and lending happen between business and their customers going forward.

Building any business, especially this one, is tough and requires a lot of patience, but Ezetap love what it does! Ezetap started in order to build a company that is passionate about delivering customers success, a place where smart people can challenge the way things work, and hopefully is a meaningful part of the financial transformation happening in India.

Ezetap Product Suites

Universal Payment Acceptance

With the proliferation of digital and mobile channels of interaction, customers are accelerating towards newer payment methods like Wallets and UPI faster than ever, challenging businesses to keep up with newer modes of payment acceptance. Universal Payment Acceptance enables businesses to offer a single and consistent payment experience to their customers regardless of location, payment instrument or mode. No matter where the much anticipated “WhatsApp moment” of the Indian financial industry happens – from the transition of cash usage to cards and mobile wallets or directly to UPI, Universal Payment Acceptance with its strong benefits assures businesses that they are poised to harness the opportunities in the wake of this dramatic transformation.

Benefits of Universal Payment Acceptance:

  • Consistent payment experience agnostic to the payment instrument
  • No hassle payment management
  • Scalable and future-proof payment infrastructure
  • Elevates payments process from passive transaction to active participatory event
  • Highly modular payments platform
  • Deep integration with your CRM resulting in one view of the customer
  • Higher sales force productivity
  • Better cost efficiency with optimal cash management

Remote Pay

The smartphone revolution in India has created a new breed of always-on, always-on-the-move, consumer. This consumer is also accelerating towards the adoption of newer digital payment methods like Wallets and UPI faster than ever, challenging businesses to keep up with an anytime, anywhere, any kind payment challenge. Ezetap’s Remote Pay provides businesses the ability to send their customers a click-to-pay link which allows them to make payments using any mode – cards, wallets or UPI, within the comforts and convenience of their current location. Using Remote Pay, businesses can not only increase customer delight but also substantially impact their bottom line through automation and operational efficiencies.

Benefits of Remote Pay:

  • Consistent payment experience agnostic to location 
  • Efficient manpower deployment
  • Higher sales force productivity
  • Better cost efficiency with optimal cash management
  • No hassle payment management
  • Elevates payments process from passive transaction to active participatory event
  • Deep integration with your CRM resulting in one-view of the customer

Happy Customers

“Ezetap solution has helped us in a great way. It works even in the remotest of locations and payments are completed in less than a minute’s time”

  • DK Srivastava, CEO of IFFCO eBazar.

“We wanted to bring convenience to the customer in terms of technology and products; this is where our journey with Ezetap started.”

  • Hari Menon, CEO and Co-Founder, Big Basket

“We have to operate a tight ship to ensure the frictionless deliveries we promise to our customers. Ezetap makes the transaction so hassle-free, the only thing the delivery people focus on is to install the furniture. The simple operation mechanism, scale of coverage, the customer data tracking, and the close integration with existing systems make Ezetap an invaluable component to Urban Ladder’s business.”

  • Kaustabh Chakraborty, Sr. Vice President - Operations at Urban Ladder

Abhijit (Bobby) Bose, Co-Founder, and Chief Executive Officer.

"To be the single solution through which businesses in India complete any financial transaction with their customers, supporting every instrument and method that their customers want to use."

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