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CEO ReviewCompany Review

The Silicon Review Asia

The leading Provider of Automated Vision Inspection Solutions: ViTrox

The Silicon Review
July, 2018

thesiliconreview-jenn-weng-chu-ceo-cofounder-vitrox-2018Since its inception in 2000, ViTrox designs and manufactures innovative, leading-edge and cost-effective automated vision inspection equipment and system-on-chip embedded electronics devices for the semiconductor and electronics packaging industries. ViTrox's core products are its Machine Vision System (MVS), Automated Board Inspection (ABI) and Electronics Communication System (ECS).

ViTrox serves customers from semiconductor Outsourced Assembly and Test (OSAT) companies, printed circuit board manufacturers, electronic assemblies companies, Original Equipment Manufacturers (OEM), Original Design Manufacturers (ODM), Electronics Manufacturing Services (EMS) providers and Contract Manufacturers (CM) around the world.

On 24th June 2004, ViTrox was converted into a public limited company and adopted the name of ViTrox Corporation Berhad. Currently, ViTrox is listed under the Main Board of Bursa Malaysia with the stock code of 0097.

ViTrox received numerous national and international recognition and awards for its outstanding performance in product development and corporate performance, as well as human resource development.

At present, ViTrox is well recognized as one of the world-leading automated machine vision inspection solution providers with an extensive customer base in Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines, Taiwan, China, Japan, Korea, India, Australia, Europe, Brazil, Mexico, the USA and more.

The Five Pillars of ViTrox

ViTrox's newly refined core values, 'I.A.C.T.G.- The Power of 5', represents the fundamental principles of ViTrox's shared values that guide us to think, talk and do the right things every day in the pursuit of both individual and company greatness. 'I.A.C.T.G.' is the acronym for 'Integrity,' 'Accountability,' 'Courage,' 'Trust and Respect,' and 'Gratitude and Care'.


Integrity means Sincerity, Righteousness, Faithfulness, and Honesty. It is about doing the right thing, even if nobody is watching. ViTrox treats others fairly, with a sincere heart and the way that it wants to be treated. By cultivating these inner qualities, it will live in harmony and always be respected by others.


This is the self-commitment to do the right thing and stand by the decision. ViTrox takes ownership of a committed task and its outcome and is willing to take extra steps to achieve the desired result. Accountability makes us a credible person.


ViTrox have the strength to face and overcome whatever difficulties it encounters along the way, and are willing to stand in front of everyone during a crisis and say 'I will do it!'. The company dares to challenge the status quo, make changes for the better and think outside of the box. With 'Courage', ViTrox stands strong in front of adversities and never back down.

Trust and Respect

ViTrox communicates openly and candidly with each other and extends our respect and team spirit to customers, partners, suppliers and the communities in which it lives and works. The company treats everyone as an individual and, hence, its respect and recognize each individual for their unique talents. ViTrox believes that people want to do a good job and will do so, given the proper tools and support.

Gratitude & Care

Gratitude gives us a positive and wonderful view of life and leads us to actualize our true values. ViTrox can dissolve thoughts of fear, self-doubt, worry, anger, and depression by having a grateful mind. The company feels grateful every day for the continuous support and contributions from our customers, colleagues, suppliers and our communities. ViTrox serves our customers, colleagues, suppliers and our communities with a caring heart and by paying attention to feelings and needs. "How can I help?" is the common language in uses at ViTrox to show that it cares and to help others who are in need. Through our caring culture, it improves our organization daily and is continuously working to build a happy and meaningful organization.

The Vision and Mission

Words from the Chief:

“We are dedicated to being the world leading company in providing total machine vision solution.

We are committed to providing the most innovative, advanced and cost-effective machine vision solution of excellent quality to our customers through integration of our technology, our people, and our strategic alliances.”

Introduction of Machine Vision CoE

Centre of Excellence for Machine Vision is a one-stop center for machine vision technical training and facilities, research & development work, incubation services and entrepreneurship coaching.

It is the place that fosters business collaboration and sharing of machine vision technology among companies around this region. It also served as the best platform for passionate individuals to grow, innovate, and succeed in the world of Machine Vision.

Jenn Weng CHU is the Co-founder, CEO, and President of ViTrox

“We essentially put you on the right track to acquire the right skills and knowledge and prepare yourself to tap into the vast opportunities of the growing machine vision market globally.”


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