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The Silicon Review Asia

Striving for Continued Growth and Customer, N. Krishnamurthy, CEO, VSM Software

The Silicon Review
December, 2018

Providing business solutions to corporations has grown to become a lucrative industry. Whether it is the telecommunications sector, or banking, finance, retail, automobiles or even if it is software and real estate, every CEO knows the value of sound market intelligence. Providing the same is one of the central roles of business consultants and solutions providers. One such company that provides quality solutions to some of the most challenging problems in business is named VSM Software.

The company is based in Bangalore, the Silicon Valley of India and caters to two major sectors, namely, financial services and pharma & medical. It is an 8-year-old firm with a well-qualified and skilled team of professionals. We are an ISO certified organization for both Quality and Information Security. VSM provides a unique blend of business process knowledge and software product implementation and customization, an integrated value chain that results in high ROI for customers in a reasonable time frame. The company is flexible, innovative and provides quality deliverables on time. Its customer engagement policies are on par with all the global standards and it strives to uphold the highest qualities and continuing excellence.

Medical and Pharma Offerings

VSM Software developed its very own Customer Relationship Management (CRM) platform, named KEA. It is a Salesforce Effectiveness (SFE) product built keeping the sales force needs of pharma and medical device industries in mind. Kea is deployed across many large Multinational and Indian pharma companies. With Kea – VSM aims to be a one-stop solution for the sales force and marketing functions of the pharmaceutical and medical devices industry. The company’s product team works consistently to improve and enhance the product keeping in mind changing industry needs. As a corporation, VSM brings good user experience and an efficient product to clients’ doorstep. Some of the key features of Kea are:

  • Kea – Apt – VSM’s mobile reporting app
  • E-Detailing and Closed Loop Marketing (CLM)
  • Decision Support Framework – real-time relevant data analysis
  • Hosted on IBM Cloud for better security

Kea – Pharmaceutical CRM Product

Kea helps you save cost by managing all your master data within Kea. You don’t need any kind of external Master Data Management software. Kea offers the choice of capturing exhaustive doctor and hospital data that can be used for meaningful analysis of customer segments being addressed. Handling changes in master data is rendered simple and end users can do this in most cases, with a built-in workflow for review and approval.

Core to customer engagement is the planning, execution, and monitoring of field activity. Kea allows users to multiple options in Call Plans and offers daily field activity updates with or without E-Detailing. Since essential data is captured, field executives and their managers can work to improve In-Clinic efficiency. All this comes as a mobile application-Kea-Apt.

Kea – Medical Devices CRM Product

Medical Devices Industry can be divided into three broad segments: Disposables, Implants, and Capital Equipment. Each of these segments has its own specific CRM needs. Kea for the Medical devices offers a suite of features which can be customized to suit customer needs. Customer acquisition and retention processes in Medical Devices industry are not the same as the Pharma Industry. Kea for Medical Devices addresses these. Kea for the Medical devices offers a suite of features which can be customized to suit a company’s business requirements. Better interaction with a customer is the key to quality customer services and enhanced sales. Kea Medical device CRM offers the following features to medical device companies to help them strengthen their relationships with their customers.

Financial Services

VSM offers services to Banks and Microfinance Institutions (MFI s) in India and the APAC region. Some of the company’s core strength is that it has a great combination of functional and technical expertise. With a customer base of several banks and MFI s, it is continuing to grow its services robustly.

Core Banking solutions are the mainstay of any bank. These solutions need good support to ensure that banks run in an uninterrupted way. VSM maintains a robust model to deliver support for core banking and other solutions used by banks

Compliance with the growing ecosystem of regulations is of great importance to banks. The company offers services in some specific areas including FATCA (Foreign Accounts Tax Compliance Act) and CRS (Common Reporting Standards) compliance, in partnership with a US company. Banks often need augmented staffing to meet their technology needs. VSM offers this service to banks either directly, or through our SI partners.

Meet the Visionary behind VSM Software, N. Krishnamurthy

N. Krishnamurthy is the CEO of VSM Software. He holds an MBA from the Indian Institute of Management, Ahmedabad, which is rated number 1 among Business schools in India and rated in the top five in Asia.

He has worked in senior positions in finance and general management in major corporations in India and abroad. He is a co-founder of VSM and is a hands-on executive with a customer-centric approach.

With his deep knowledge, he provides guidance and support to our endeavors in the financial services division and with our Pharmaceutical product.

“We want to be one among the leaders and empower our customers to manage their business processes more effectively.”

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