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The Silicon Review Asia

Data for Machines with a Human Touch: iMerit

The Silicon Review
July, 2018

thesiliconreview-radha-basu-ceo-imerit-2018iMerit started in 2012 with a vision of bringing a diverse talent pool from underprivileged backgrounds into the digital workforce. Its training partnership with the Anudip Foundation, a nonprofit skills organization, has unlocked a large pool of youngsters and women and provided them with meaningful careers at the cutting edge of the data economy.

Today over 1,300 iMeriters in India and the United States work with the world’s most innovative companies to unlock the value hidden within unstructured data at scale. The customers are able to focus on the algorithms that drive their company forward while its team of trained specialists handles the data work. With an employee attrition rate of less than 5% and output accuracy higher than 95%, iMerit is a reliable partner in delivering cost-effective, quality projects on time and on budget. Over 50% of its employees are women and over 80% come from underprivileged backgrounds.

As technology professionals and valued members of the global digital economy, they’re an inspiration not only to their family and communities but to all of us at iMerit as well. iMerit’s vision is backed by leading impact investors Omidyar Network, MSDF and Khosla Impact.

Versatile Dataset Services

The world’s most innovative companies work with iMerit to extract value from data. From basic image transcription to the creation of ground truth datasets for training advanced algorithms, iMerit is the pioneer in anything ‘data.’ iMerit Offers a bundle of dataset services and it includes:

  • Computer vision
  • Natural language processing
  • Enrichment / Extraction / Verification
  • Moderation
  • Categorization
  • Sentiment analysis
  • Support desk
  • Custom services

Case Study: KinaTrax | World Series-Winning Machine Vision


KinaTrax is developing a markerless motion capture system used by Major League Baseball (MLB) teams to measure their players’ performance, fatigue, and risk of injury. Using in-game footage of players captured from twelve different cameras, KinaTrax is building machine vision algorithms capable of analyzing the movements of MLB pitchers. MLB teams can then use these analyses in order to make decisions about player health, performance, and safety.


iMerit teams are involved in the KinaTrax process from end-to-end. The iMerit experts first process in-game video footage of players and create still images from the footage. Then it annotates the images based on the needs of the KinaTrax algorithms. These images are fed back into KinaTrax processes for ongoing analysis and distribution to MLB teams.


iMerit teams created accurate 3D models for over 300 MLB pitchers. These models are used as foundations for ongoing in-game analysis by KinaTrax and were used by the 2016 Chicago Cubs in their historic World Series win.


“iMerit’s data annotation services are fundamental to our work at KinaTrax, enabling us to build accurate models for hundreds of MLB pitchers, and turn these models into actionable insights. We look forward to working with iMerit for seasons to come!”

  • KinaTrax

“iMerit is a unique services provider dedicated to exploring what really works. They’re not afraid to make changes and improvements, and they continuously strive to make their services – and therefore ours – the best in the business. Overall, I love the iMerit team, and we’ve seen a tremendous improvement in marketplace conversion since integration!”

  • Teespring

Building Vibrant Livelihoods In The Digital Economy

Doing Good is Good for Business

“We know that excellence can come from any part of the world in the digital economy. Our impact sourcing and skilling model empowers a generation of youngsters while opening up a highly motivated and engaged workforce to the technology sector. With 95% retention and dramatic family income growth, iMerit transforms the social contract.”

The iMerit Impact

iMerit was built on the premise that training and opportunity can turn anybody into a capable digital professional, regardless of past disadvantages.

iMerit opens the door for bright, underprivileged youngsters to have meaningful careers in the digital economy. The company partner with Anudip Foundation, a non-profit dedicated to identifying and training marginalized young people in data and tech skills. Through this partnership, iMerit find committed, motivated staff that can be the future of the company.

Once on board, these bright young women and men are full-time employees. They get access to health insurance. They can advance their careers. They can even get stock options. Many of its employees choose to continue their education. They are able to support their families and to encourage siblings and friends to seek training, education, and employment. Their motivation serves as a beacon to attract others to iMerit. As technology professionals and valued members of the global digital economy, they’re an inspiration not only to their communities but to all of us at iMerit as well.

The Elegant Lady Behind The Picture

Radha Basu is the CEO of iMerit. Radha built her career for 20 years at HP, eventually heading Enterprise Solutions. She took public on NASDAQ as its CEO. Most recently she launched the Anudip Foundation with Dipak Basu, before starting iMerit. She is also well known as a champion of woman entrepreneurs and an expert on frugal innovation.

“We enrich and annotate your data so you can get the best out of your algorithms in Machine Learning, Computer Vision, Content, and Analytics.”


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