The Silicon Review
Founded in 2008, Capillary is SaaS tech company that provides solutions to help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Integrating Artificial Intelligence and Machine Learning, Capillary makes it easy for brands to get deep understanding and insights into their consumers, engage consumers through personalized 1:1 communication, provide easy and connected cross-channel commerce experiences and build loyalty to reward and retain their best consumers.
Since the inception, Capillary has been at the forefront of the constant evolution in consumer experiences. According to co-founders Aneesh Reddy, Ajay Modani, and Krishna Mehra,the biggest challenges they were facing at that time was an inability to capture customer data, identify consumers visiting their stores and to communicate effectively with them.
Built on a big data platform, the Capillary CRM solution finally enabled brands to use their existing infrastructure to identify and understand each consumer, and directly communicate with them through mobile technology. Along with a revolutionary for the time, card-less, mobile first loyalty program, the SaaS solution closed the loop on customer acquisition, engagement,and retention, finding takers across the world.
With the explosion of e-commerce in the following decade, Capillary addressed another major pain point brands were facing, which was to quickly, easily, and reliably establish an online presence. With the acquisition of e-commerce platform provider, MartJack (Anywhere Commerce), Capillary helped brands deliver enriched online experiences with ease.
Today, over 300 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences.
With more than 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable.
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"At Malabar Gold & Diamonds, we believe, data is an important part of our business. With Capillary Insights+, we've been able to unlock actionable insights into our consumers and business that allows us to make informed strategic decisions to provide a better customer experience and more value to our business.”
"We strongly believe that the platform's proven trackrecord in consumer lifecycle management and technological innovations with experiential attributes will genera
te favorable results for all the stakeholders and help reinforce the Blackberrys brand as extremely identifiable and preferred choice with our consumers"
Aneesh Reddy, Co-Founder & CEO: Since the beginning Aneesh has been helping things around at Capillary, steadily building upon the vision of the company.
Aneesh holds a bachelor’s degree from IIT Kharagpur where he co-founded the Entrepreneurship Cell. He had co-founded Capillary after a brief stint at ITC Ltd. For his work with Capillary, Aneesh has been recognized as a "Forty under 40" leader by Fortune Magazine and The Economic Times. He is the youngest ever Distinguished Alumnus Awardee of IIT Kharagpur. He is also an active contributor to the start-up ecosystem, being an angel investor with over 25 investments across the board. Aneesh loves trekking, long distance running and traveling.
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