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The Silicon Review Asia

WebEngage: Enhancing User Engagement with Best-in-Class Marketing Automation Solution

The Silicon Review
August, 2017

thesiliconreview-avlesh-singh-cofounder-webengage-2017“We automate user engagement and help you retain and grow your user base.” 

In today’s competitive business world, the success of a software company is not only based on its ability to come up with quality products and services but also depends on its ability to take on the challenges coming their way, be it in the form of technology upgrades or other factors. Eventually, it needs skill and imaginative thinking to deliver solutions that catch the customer’s attention. 

Using distinct business processes, finest practices and innovative thinking to accomplish the business goals of clients, WebEngage, a Mumbai based company is a powerful Marketing Cloud for consumer businesses which automates communication and improves retention across users’ life-cycle. It also allows cross-channel user engagement via channels like Web Message (notification, survey and feedback), In-App Message, Push Notification, Email, Text Message and Web Push. WebEngage’s flagship offering Journey Designer is a drag-and-drop user workflow builder for executing multi-channel campaigns.

Founded in the year 2011, WebEngage offers a user-friendly platform. It builds enhanced user profiles for every single user (registered, as well as anonymous) using website and/or mobile app. Moreover, one can ‘segment’ these users based on their behavior, and get access to real-time multi-channel campaign analytics. In a nutshell, WebEngage automates user engagement and helps user retain and grow their user base. 

Headquartered in Mumbai, WebEngage renders its array of services to clients worldwide. Over the years they have been successful in gaining the trust of industry biggies such as Goibibo, Yatra, Flipkart, Pluralsight, Sendgrid, Veritas. 

Making a difference with ‘Journey Designer’

WebEngage’s ‘Journey Designer’ is a marketing automation tool which lets online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across the user’s lifecycle.

The product gives businesses a view of the user’s interaction with their website and mobile app and so creates a targeted, coherent and triggered engagement across multiple channels. Well, that’s not all; ‘Journey Designer’ also allows businesses to resolve critical use-cases pertaining to their revenue. It would let a BFSI company to automate renewals for its insurance buyers or travel company to identify and upsell to their customers. Journey Designer aims to reinvent the ways in which online businesses understand their user and communicate with them. 

...this is why Journey Designer was launched

Presently, the market of small and midsized businesses with the annual revenue of more than $5 million is doing their marketing in silos, with the use of different tools for every communication channel. Like there is X for email, then Y for push messaging, Z for web messaging and so on. These communication tools do not work together as in, they don’t talk with each other which reflect in the communication with the user. For example, if some information need to be conveyed to the user via email then their next communication with him via email, push or text should depend on whether the user has opened the previous mail or not.

Journey Designer was launched as a solution to offer soothing communication to the user across his lifecycle. It allows companies to automate the sending of emails and in-app push notifications to visitors who use their application or website based on pre-determined attributes.  Precisely, it is the best solution to the inconsistent communication gap with the user across his lifecycle which cannot be achieved with the current set of tools. 

Meet the Executive Trio

Avlesh Singh- Avid techno brat, Avlesh cofounded WebEngage along with Ankit Utreja in 2011. He possesses an immense startup experience having worked in them throughout his career. Prior to WebEngage, he was the principal engineer at Burrp which he joined as the first hire and worked there until it was acquired by Infomedia 18.

He pursued B-Tech in metallurgy from ISM Dhanbad (now IIT Dhanbad). Apart from running WebEngage, he is also an active angel investor.

Ankit Utreja- Ankit cofounded WebEngage with Avlesh and has been serving as its chief technology officer since then. At WebEngage, he oversees the entire technology roadmap. He previously worked at TCS followed by Burrp where he led the engineering team.

He graduated from Dharamsinh Desai University, Gujarat with first class distinction.

Manish Kashyap- Manish is Vice President of Engineering. He was a colleague of Ankit and Avlesh at Burrp before joining them at WebEngage. He holds a Bachelor degree in Computer Science Engineering from Rajasthan University. 

Hear it from one of their Client

“WebEngage is a transformational tool. It stitches all channels unifying communication in a consistent experience. More importantly, the product allows us to easily build a nudging communication plan which adopts to user behaviour. With improved targeting, personalization and accessibility, WebEngage has radically transformed communication with our users.” - Kunal Mahajan, Product Manager, Marketplace - Web & Apps, Flipkart. 

Future Insights

Team WebEngage genuinely feels that the future of marketing automation will be smooth, intuitive, intelligent and more predictive in nature. It won’t be hard-coded as it is now, rather it will be agile and effortless with the learning’s from customer behavior and automatically suggest actions based on the customer interaction so far.

Why WebEngage


Feathers in their Cap

  • Top 10 fastest growing Indian Startups in 2015 by Mashable.
  • Top 10 product startups at Nasscom Emerge 50 in 2014.
  • Winner of TiE Lumis Entrepreneurial Excellence Award in 2014.
  • India’s 20 hottest technology startup- Announcing Techcircle Fastrack 2012 Winners. 

“Going steady on the mission to humanize all of the world’s websites and mobile apps, we are assisting thousands of customers in 50+ countries.”


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