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CEO ReviewCompany Review

The Silicon Review Asia

TO THE NEW: “We drive digital transformation for businesses by helping them provide a rich, seamless experience.”

The Silicon Review
August, 2017

thesiliconreview-deepak-mittal-to-the-new-2017TO THE NEW is a well positioned company in the Digital space.

TO THE NEW is a digital technology company that builds disruptive products and transforms businesses. They leverage the power of experience design, cutting-edge engineering, cloud and analytics led marketing to enable digital transformation. Their team of over 750 people includes passionate technologists, digital analytics experts, video specialists and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. The company takes pride in their culture which is driven by passion for making an impact through technology. 

A well positioned company in the Digital space, TO THE NEW has been credited for building disruptive web products and transforms businesses leveraging experience design, cutting-edge engineering, cloud, and analytics led marketing. A global organization with 9 offices spread across the globe, TO THE NEW’s footprints are visible in India, Singapore, United States, China, Philippines, Malaysia, Indonesia.

Known for providing excellent company culture, TO THE NEW’s in-house policy for their people is always led by the mantra of “Happy Employees Lead to Happy Customers”.

What do they stand for…

Customer Success- Customer success is more important than anything else

Transparency-Transparency & honesty in whatever we do and say

Agility- Speed & Agility in all our actions

Constant Learning- Pushing ourselves for constant learning

Entrepreneurial spirit- Spirit of entrepreneurship defines us

Creativity and Innovation- Thinking outside the box

Array of Services Offered

The company helps Internet-based businesses and product companies design and develop cloud-native web and mobile solutions. They drive digital transformation for businesses by helping them provide a rich, seamless experience to their customers across digital channels resulting in higher engagement, efficiency and profitability.

Digital Transformation- End to end digital transformation blending cutting-edge technologies, UX and analytics

Product Engineering- Develop products with faster time to market using cutting­-edge technologies and agile processes

Experience Design- Create delightful experiences that impact customer satisfaction, brand perception and conversion rates

Mobility- Intuitive and experiential mobility solutions that provide compelling user experience

Digital Marketing- Creative and analytics led digital marketing solutions for businesses across the globe

Analytics- Derive actionable insights from data using advanced social­ media and omni-­channel analytics

DevOps- Automate end to end delivery pipeline and scale up infrastructure across leading
Cloud platforms

Web Content Management- Personalized, contextual and consistent digital experience across channels

Video Solutions- Manage, publish, measure, and monetize video content with our OTT video platform and other video solutions

Setting New Standards with Excellent Technical Knowledge

Since inception, the company has set a standard. Their technical expertise and people sets them apart from the competitors. 

The company owns a very strong management team with years of experience in their respective domain.

TO THE NEW’s management team includes:

  • Opinion leaders who regularly speak and evangelize various digital technologies in conferences and user group meetings
  • Book authors
  • Active bloggers (more than 1000 blogs)
  • Plugins (have contributed more than 15 plugins to technology community)
  • Article authors
  • Speakers in international conferences

Meet the Thought Leader

Deepak Mittal, CEO- Responsible for the execution and development of business strategies for the growth of the company, Deepak has led innovation at TO THE NEW with his inclination towards exploring and utilizing premium lightweight tools and frameworks which allows an agile developer to be more productive. A technology enthusiast, Deepak is known as an opinion leader who regularly speaks and evangelizes various technologies in conferences and user group meetings. He has also authored a book on Firebug.

Impressive Client Base

Having clients nationwide, TO THE NEW is been working with enterprises as well as start-ups, including SaaS products, video portals, analytics engines, e-commerce sites and marketplaces.

They have clients in all walks of business. TO THE NEW’s prestigious clients include Fortune 500 companies as well as Silicon Valley startups.

The Future Sight

Growing at the rate of more than 100% year on year in revenue as well as in headcounts, the company digitally transformed many enterprises and is continuing doing the same. Further, they are focusing to invest their capabilities around digital transformation and product engineering and all the emerging technologies, including Big Data, IoT, enterprise mobility to name a few. On the expansion front, TO THE NEW is planning to increase their global footprints, particularly in MENA region. They are opening an office in Sweden, which would be operational in the second quarter of 2016.

Awards & Accolades

“We have always outperformed and made our clients happy.”

“We are a digital technology company that builds disruptive web products and transforms businesses leveraging experience design, cutting-edge engineering, cloud, and analytics led marketing.”


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