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The Silicon Review Asia

Pramati Technologies: “We build independent companies focused on profitable, well-defined markets.”

The Silicon Review
August, 2017

thesiliconreview-vijay-pullur-cofounder-president-jay-pullur-founder-ceo-pramati-technologies-2017The company employs consulting and delivery teams across three global locations.

Pramati Technologies Private Limited builds independent companies focused on profitable, well-defined markets in social, mobile, and cloud computing technologies. Among its companies are SocialTwist, a customer acquisition and retention platform, and Imaginea, a software product and services company. Pramati companies serve large customers like Morgan Stanley, ICICI Bank, Visa, Kimberly-Clark, Sara-Lee, Liquidation.com, and others. Pramati has operations at Mountain View, CA, Hyderabad, Chennai and Bengaluru in India.

They bring about continuous disruption by de-siloing enterprises and forcing them to rapidly respond, adapt, and evolve. At the heart of this transformation is the triad of Technology, Design, and Strategy. Some call it Digital Transformation or Lean Enterprise.

Managing uncertainty with agility- Emerging technologies are constantly fostering innovation inside companies and creating new ecosystems on the outside. The key to surviving and thriving in this state of continuous market flux is to stay flexible.

Business Model

Pramati builds independent companies focused on profitable, well-defined markets. Their model works because they increase the probability of success for companies.

Ideation- Ideas emerge from the market and our existing customers’ experiences. They often sprout at the intersection of technologies – for example, enterprise collaboration and social — where we spot needs that aren’t being met because they’re beyond the scope of available solutions.

Startup- Every startup receives seed capital, gets staffed by a team with proven chemistry and uses the technology infrastructure and stack Pramati already has in place. Additionally, it gains access to expertise in cloud, social, mobile, and other areas of institutional competence.

Launch- When business unit gains sufficient market traction, most often through a product with early-stage customers, it is spun off as an independent entity. Critical Pramati employees form the founding team, typically in engineering and product development. Pramati makes a capital investment in return for an equity stake in the new company. The company operates independently, but still has access to Pramati resources – now at arm’s-length.

Growth- As the company grows; it hires critical executives who are usually in marketing, sales, and business divisions. Pramati companies share executive networks which creates a larger base of customers and potential hires. They leverage common service functions like PR, legal, corporate development, and HR. Companies may independently raise additional capital.

Exit- Companies create their own exits. Pramati founders play an active role in planning exits. Their track record and market presence generates inbound inquiries and networking opportunities and prior experience in making deals allows things to move quickly.

Meet the Executive Duo

Jay Pullur, Founder & CEO- Jay has been in the software industry for 25 years, mainly building products for new markets. Under his leadership, Pramati Technologies has incubated and spun-off multiple startups, under a unique business model. A global pioneer in Java application servers and the first in the industry to achieve J2EE certification. Prior to founding Pramati, Jay spent 10 years in technical leadership and software development roles during the early years of Wipro, an IT services giant (among Top 3) from India. Jay is responsible for Pramati's vision, strategy, India team building, and culture. He holds a Masters Degree in Computer Science from the Indian Institute of Technology (IIT), Kanpur. Jay is an avid reader, open-minded traveler, secular thinker, and a passionate student of creative design, aesthetics, and philosophy.

Vijay Pullur, Co-founder & president- Vijay co-founded Pramati Technologies, and was responsible for building up the company to a team of over 400, serving more than 500 global customers. He also set the company's US sales team and critical OEM partnerships with companies like Tibco, EMC, Progress Software, and others. Within Pramati, Vijay has incubated and spun-off multiple businesses - SocialTwist one among them. Prior to Pramati, Vijay spent 8 years in technical leadership and software development roles at Wipro, India's software giant (NYSE:WIT). Vijay has a BS in Computer Science. Exceeding customer expectations is his only mantra.

Origins

With over two decades of technology and business experience, the Pramati founders have had the unique opportunity of being part of Indian IT right from its inception. Pramati was founded as a web technology company in 1998 by Jay Pullur and Vijay Pullur in Hyderabad, India, and has cut its teeth in enterprise-class web infrastructure technology. The Pramati Application Server was its flagship product that hit the market along with offerings from BEA Systems, IBM, and Oracle. Initially adopted by the rapidly growing financial services industry in India, by 2001 the Pramati app server was installed by each of India’s top 10 banks.
Building on this early success, Pramati started to invest in a number of critical enterprise technologies, create independent companies, and going on to become one of India’s leading software product companies. The company employs consulting and delivery teams across three global locations.

Pramati’ Innovative Timeline

  • 1998 Founded by Jay Pullur and Vijay Pullur
  • 2001 First APP Server To Receive Java Standards Certification
  • 2002 Pramati App server wins ECPerf performance race
  • 2003 Jay Pullur recognized  as HMA entrepreneur  of the Year
  • 2005 Progress Software acquires Pramati Studio
  • 2006 Imaginea Launched
  • 2007 Pramati features in Deloitte Fast 500 list
  • 2008 SocialTwist Launched
  • 2009 Qontext Launched
  • 2010 Qontext named as Gartner Cool Vendor
  • 2011 SocialTwist posts 500% revenue increase from previous year
  • 2012 Qontext acquired by Autodesk
  • 2013 Pramati acquires Wavemaker
  • 2014 WaveMaker Enterprise released to customers
  • 2015 Launch of KnownCircle
  • 2016 Launch of Spotcues

 “At Pramati, our processes serve as the floor, not ceiling, of how you can best do things. You are not limited at Pramati.”

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