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CEO ReviewCompany Review

The Silicon Review Asia

Pittie Group: “Our Group continues to build, innovate and expand pioneering business models from time to time.”

The Silicon Review
August, 2017

thesiliconreview-pittie-group-2017“We are deeply rooted in Indian traditional values and at the same time geared with a very modern outlook, the Company thrives for Innovation, Growth and Quality.”

Firmly rooted in the belief to make remarkable growth and set the standards for premium quality products, Pittie Group is a growing Indian Group of Companies, headquartered in Mumbai. At Pittie Group, they intent to secure perpetual and long-term growth by synergizing the diverse pool of competencies for businesses, ranging from Real Estate, FMCG Distribution, Media (Broadcasting) & Entertainment, Quick Service Restaurants (QSR) and E-commerce. Driven by a passion to deliver high quality service to the consumers, Pittie Group strives to explore emerging opportunities at an unprecedented pace. The proven track-record of 1072 employees delivering high quality products & services is a testament of the vigor & resilience that embodies Pittie Group.

Established in 1989, by its Chairman Shri. Krishna Kumar Pittie, the Group has managed to build a remarkable name for itself across the country. While creating the requisite capacity to handle the ever increasing volume of business, they also look at innovating the products based on the most recent technology. Thus, offering a wide range of choices to consumers, along with adding speed and convenience to all transactions.  

Understanding the Market Dynamics 
The Company believes that the main indication for success of any innovation is its adoption by the market. At Pittie Group, market trends are constantly studied and evaluated which gives us the ability to create value and stay competitive in the industry. 

Building Sustainable Relationships
Loyalty, Honesty & Trust are the Group ethos that helps us to build sustainable and flexible working relationships which creates a highly effective work environment. Whether it’s the Company's growth, client relationship, employee management, customer satisfaction or maintaining the market position, every action is embarked with the idea of generating a reach with long term sustainability.

Nurturing an Environment Conducive to Change and Growth

Meet the Leaders

Shri. Krishna Kumar Pittie, Founder & Chairman,
Committed to leverage the Company's core proficiency and build long-term stake-holder value, Shri. Krishna Kumar Pittie, Founder and Chairman of Pittie Group are an absolute Visionary. With four decades of business acumen and management expertise, he has always conceived in delivering superior quality services to gain and sustain consumer trust. 

His impeccable reputation has been built owing to his intricate attention; value added approach, timely project achievement and the ability to differentiate the quality of his product from his competitors. His focus on customer satisfaction will always be the fundamental value driver for all his businesses & future ventures. 

Aditya Pittie, CEO- Spearheading the Company's functionality and driving it upwards into a resilient and indomitable force, Aditya Pittie, CEO of Pittie Group, serves as the changing dynamic in the 21st century. With a keen eye for opportunities, Aditya Pittie is committed to achieve the Group's business objectives and create a strong base for future growth and long-term stake-holder value. 

His passion to cater outstanding customer service and disciplined focus to deliver abiding results, has endeavored him to create a work culture that fuels innovation and success. Brimming with revolutionary ideas and trained in Management & Leadership from King's College, London, he is the Future of Pittie Group.


Pittie Group's "Shubhkart" is a spiritual e-commerce marketplace that caters exclusively to the field of religious and spiritual products. Revering the religious sentiments of the people, Pittie Group has followed a personalized approach by providing both Online as well as Offline space for its consumers. Being the sole player in the offline retail market has enabled the Group to consistently aim for higher avenues. 

A dedicated online market for Spiritual and Hindu religious products, Shubhkart offers a wide range of Puja Essentials which are not easily available in the regular stores. Shubhkart is a One-Stop-Shop and the future of Online Spiritual Marketplace in India which guarantees quality, consistency, devotee friendly services & on-time doorstep delivery of over 1 Lakh products. 

Shubh Media 

After acquiring and successfully turning around the devotional channel "Sanskar TV", Pittie Group brings to you an another initiative, "Shubh TV & Shubh Music", that strives in the interest of religious & holy bliss. Dedicated to make people conscious & aware of their rich culture and traditions, "Shubh TV & Shubh Music" aims to nourish life with spiritual power, purity and chastity. 

Pittie Group has also introduced & Shubh TV app (India's first spiritual OTT platform) to position itself as the ultimate destination for its valued viewers. 


A fast growing frozen yogurt chain, Yogurtbay has changed the Indian dessert market with its healthy and delicious line of gourmet-style frozen yogurt and smoothies. The name "Yogurtbay" derives its inspiration from the core product being "Yogurt" and the city where it was born "Mumbai - The City by the Bay". 

Spearheaded by Pittie Group's strong support and financial thrust, Yogurt Bay has poised its strong expanse into the FMCG market by introducing a new line of waffle stick desserts - "Wafflebay". With the eagerness to spread its footprint in India and abroad, Yogurtbay & Wafflebay are surely set to change the definition of "Indulgence" in the years to come.

Victoria Enterprises & Pittie Projects
Committed to provide a better living experience to customers through constant modernization, Pittie Group prides itself in contributing significantly to the development of real estate through Victoria Enterprises & Pittie Projects. Adding a zing of glamour and style to the city's skyline, the Group has not just built iconic structures but has also looked after the comfort and needs of its valued residents. 

Garnered by quality and innovation, the Group has built high level construction of over 2 million sq. ft. area by adopting the most modern amenities & state-of-the-art design.

Victoria Entertainment 
The Indian Film Industry is witnessing an inflexion point today, as opportunities and growth embrace all its segments. "Victoria Entertainment Pvt. Ltd." is an all-encompassing entertainment division of Pittie Group that hosts an array of well-trained crews, technicians and boasts a splendid star cast for its every venture. With evincing keen interest in the industry, Victoria Entertainment has been home to several Hindi, Marathi and Bhojpuri films, alongside some documentaries & other mainstream features. 

Victoria Entertainment has also branched itself into other domains of the sector like creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India. Victoria Entertainment has produced popular projects like Love Khichdi, Ganga, Kab Banega Crorepati, Gangotri and Adla Badli.

“Performance Driven At Pittie Group, the key elements that drives us forward to embrace our goals is Quality Service, Deadline Adherence, and Constant Innovation.”


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