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The Silicon Review Asia

Offering Huge Opportunities for Better Customer Engagement: TransOrg

The Silicon Review
August, 2017

silicon-review-naveen-jain-transorg“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”Joe Chernov

TransOrg is a niche player in ‘Analytics and Advisory’ space.TransOrg Analytics has created a scalable and cost effective integration of “Big Data” and predictive Analytics. The company provides fast, flexible, need-based and affordable solutions to help clients realize both short-term tactical and long-term strategic value. Their expertise lies in assimilating structured, unstructured, social media and text data to create real time 360-degree customer’s view. Their data scientists have creatively used open source technologies to develop a suite of productized services and industry centric proprietary, predictive and optimization models.

Headquartered in Haryana, India, TransOrg provides analytics solutions and services in the areas of marketing, supply chain and risk management. They work with clients across industries such as retail, consumer goods, healthcare, BFSI, telecom, travel and hospitality.

Their team has strong academic credentials and work experience with reputed organizations such as American Express, Accenture, ICICI Bank, HP, FINO, Qualcomm, Exl-Inductis, Cognizant Technologies (Market Rx), ZS Associates, Infosys, Trendwise Analytics, Mu Sigma, HSBC, LatentView Analytics.

TransOrg prefers to operate as an integral part of a client’s team. Their implementation approach is to complement the clients’ capabilities rather than disrupt the existing systems and processes. They have created a scalable and cost effective integration of ‘Big Data’ and ‘Predictive Analytics’ capabilities by working with multiple analytics technologies including open source tools such as ‘R’, PostgreSQL , Pentaho , Hadoop stack and NoSQL databases. 

Unique Marketing solutions provided by TransOrg 

TransOrg provides exploratory, predictive and actionable analytics to improve the efficiency and accuracy of business decisions leading to substantial financial gains for client’s business. They believe in providing need-based analytics solutions rather than offering broad business intelligence and technology solutions.

Marketing & Customer Analytics

TransOrg provides a comprehensive suite of marketing and customer analytics solutions through advanced quantitative, statistical analytics and big data tools to deploy tailored marketing programs that are centered on fulfilling customer needs while also contributing towards revenues and profitability. 

Marketing Mix Modelling

Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. The challenge lies in correctly separating the effects of marketing activities from all the above components.

Social Media Analytics

TransOrg can provide a customized and dynamic dashboard that fetches messages, posts and tweets on real time basis from a variety of online sources such as chat or review forums, Facebook, Twitter, blogs and other social media websites. These dashboards can be customized to display relevant statistics and analysis including deciphering of even slang and colloquial phrases to help you understand what people truly feel about client’s products and services instead of merely applying rudimentary analytics based on frequency of words or phrases used. 

Text Analytics

IVR transcripts, Twitter & Facebook handles, surveys, blogs, news reports and chat forums are rich sources of customers’ feedbacks, opinions, queries and complaints. In order to refine product, servicing and marketing strategies it is valuable to understand “who” said “what”, “when”, “where” and “why”. Their text analytics solutions help you turn unstructured text into structured data so you may understand the context of each conversation, accurately gauge sentiment be it positive or negative and include these trends while performing predictive analysis.

Retail & CPG

Develop deep insights on customer behaviour to execute relevant, profitable and customized marketing campaigns. Establish long-lasting. Deliver personalized shopping experiences and establish rewarding relationships with customers across multiple communication and interaction channels. Optimize merchandize decisions given the rapid change in customer preferences and awareness.

Clientele

TransOrg offers a full array of analytics solutions, business advisory and services across several industry verticals. Each vertical is supported by a team of experts who bring years of rich business and analytics experience to accurately assess client needs and industry challenges and offer customized solutions as per industry requirements, TransOrg serves the following industry verticals, Travel and Aviation, Healthcare, Telecom, Insurance, Financial services, Hospitality, Retail & CPG, Auto, e-commerce and Media. 

Client Testimonial

"Your knowledge sharing session on advanced analytics was appreciated by both marketing and IT teams. We would like to thank you for making the complex topic of predictive analytics, relatively easy to understand. We request you to hold similar sessions in the future for our business teams." -Marketing and IT, Telecom

Meet the Master

Naveen Jain: Naveen has 20 years of diverse experience across functions including marketing analytics, business & product development, consulting, operations, finance and investment banking. Naveen has spent most of his career with American Express. In his last role as Vice President with American Express, Naveen was leading a marketing analytics team of 100 people who were working with 20+ international markets. Naveen is an engineer from Delhi College of Engineering and MBA from IMT, Ghaziabad.

“We provide productized services and industry centric proprietary models based on deep domain knowledge”

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