The Silicon Review ^Asia

“We have on-demand sales professionals called Growth Specialist who are available across India.” 

Understanding the contribution of sales towards the success of business, Gurgaon based Avenue Growth brings in a unique concept to accelerate the growth of brands by connecting them to freelance sales specialists. Brainchild of Rachit Mathur and Dilkash Rai Malhotra, the company is regarded as India’s first customer acquisition solution that accelerates growth of brands by providing them with an on-demand; on-ground sales force which can be activated instantly, at any location. Also, Avenue Growth ensures higher sales, carried out by their qualified Growth Specialist who represents Brands. 

“The objective behind this concept is to provide speedy market access to companies through a scalable sales-force solution. This model is extremely in the developed economies such as US, Germany, the UK,” Says Rachit Mathur, Co-Founder & CEO. The other founder says Dilkash Rai Malhotra, Co-Founder & COO, says “Our Sales-as-a-Service helps brands to accelerate their growth. It is a win-win for brands as well as growth specialists.”

Avenue Growth; in a flash

The reason why Avenue Growth is high on esteem is that the company offers a zero risk model for brands, no financial burden for geographical expansion of sales operation; pan India presence, no city-town or village is out of reach. It offers a translational revenue method where brands pay on the successful closure of the sales. The model is fully scalable as it can be expanded or curtailed as required.

Within just six months of its operations, Avenue Growth has carved a niche for itself and has been successful in gaining the trust of top brands. With a healthy network of 5000 plus freelance sales professionals spread over 280 Indian cities, 30 plus brands on board and 600 plus sales closures, the company is riding high on success and month-on-month generating healthy revenues. 

Business process

• On-boarding- Avenue Growth takes pride in on-boarding only the best Growth Specialist out there. The process is completely online with maker/checker functionality. 
• Training & Certification- Once the Growth Specialist is on boarded they undergo online soft skill training and on completion get certified.
• Brand Allocation- Post training, brands are allocated to Growth Specialist matching their skill set. Detailed brand training is then provided online and a growth leader is allocated.
• Monitoring- Through dashboards the company monitor each Growth Specialist very closely, track their progress, handhold them and push them towards faster closures.

Knowing the Sales Guru’s

Rachit Mathur, Co-Founder & CEO - A true entrepreneur at heart, Rachit has been instrumental in the growth of the company. A graduate in Business from York University, Canada, Rachit has been a passionate Internet entrepreneur. As the CEO he is driving the companies vision and overall growth. He successfully exited his last venture FindYahan by sale to Zimmber. With over 10 years of experience, his key strengths are Business Growth, Corporate Relations and Marketing. 

Awards at his credit:

• Zimmber DNA: 2016
• CNBC Awaaz Innovative Entrepreneur: 2015
• NDTV Big Online Business Idea: 2015
• Global Youth Award: 2009 

Dilkash Rai Malhotra, Co-Founder & COO - A visionary, as the COO Dilkash is responsible for overall operations of the company. He brings in 20 years of rich corporate experience, holding senior management positions in leading offline and online companies like Metro Cash Carry, Guthy Renker, Yebhi and Pepperfry. His key Strengths are Business processes, Team building and Operations. Dilkash is passionate about scaling business. Over the years, he has worked in Large & Start-up environments where he has generated revenue multi-fold and been instrumental in architecting business framework from scratch. He has led 100+ strong member teams with two decades of National & International exposure. 

Dilkash’ Key Accomplishments:

• Launched B2B vertical in Pepperfry.
• At Guthy Renker had accomplished turnover of Rs. 100cr.
• At Yebhi.com was responsible for a monthly 15x growth in fashion business.

Future Roadmap

Founded to service digital and software-as-a-service brands, the company gradually started getting queries from not just software companies but also companies belonging to more traditional sectors like FMCG, consumer durables etc. This came as a pleasant surprise to the founders and also convinced them about the potentiality of this model. Based on which they have set an audacious target for themselves like on-boarding one million growth specialist by 2020 and expanding their operations to South Asian countries. “For future, we are planning to reach out to 1000-plus companies across FMCG, consumer durables, pharmaceutical, software solutions providers and more, and eventually planning for pan-Asia presence.” Elucidates Rachit Mathur. 

Why brands love them 

“With a focus on Face-to-Face meetings, the Brand is in the best hands ensuring a great start for new customer.” 

“We give Growth Specialist the opportunity to work where and when they want, representing the best Brands.”