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The Silicon Review Asia

Citrus Informatics: Delivering Robust and Effective Solutions

The Silicon Review
August, 2017


“Headquartered in Kochi, Citrus Informatics adheres to the highest quality standards and religiously abides by delivery schedules.”

Even though outsourcing started with only minor business functions, it has spread to all realms including IT, marketing and research services, with global companies recognizing its value and cost benefits. With high ROIs and  availability of skilled technical expertise, outsourcing has boomed in the IT space.

Being a well established player in the outsourcing realm, Citrus Informatics (India) Private Limited is an Information & Communication Technology (ICT) company, delivering breakthrough solutions that leverage emerging technologies. A name synonymous with innovation & growth, Citrus Informatics has grown immensely from a capacity of just 5 engineers to around 90 engineers.

Citrus Informatics offers IT consultation and software development services to a wide variety of clients from USA and Middle East in the project management, healthcare, logistics, educational, non-profit, broadcasting, litigation support, manufacturing, energy, healthcare networking, risk management and real estate space. Established in the year 2010, Citrus Informatics caters to the needs of the international IT market by providing high quality, reliable and affordable solutions that are delivered on time.

Well-defined processes and best practices combined with technical expertise has helped Citrus Informatics develop innovative and robust solutions pertaining to the highest quality standards. Timely deliveries of projects requiring little or no maintenance has made Citrus Informatics a partner of choice for more than twenty five customers around the globe. “Our efforts are evident as we have retained the same customers’ since we started our company in 2010. Our team is well versed in communicating with our clients in the US and around the world which usually is a major barrier when considering companies managing outsourced projects.” Elucidates Sarji R Mohammedali, CEO.

Software Competent Organization

A value-driven software development company, Citrus Informatics offers custom software application development as well as customization of commercially-off-the-shelf (COTS) products. Custom software development involves creating a solution that the customer needs. “We just don’t create a one size fits all solution. Every solution is tailored based on the requirements of the customer. As for COTS, we use them because it saves us time on development. Our idea is to leverage these kinds of applications and build solutions that really add value to the customer. At Citrus Informatics we consider Human resources and knowledge as primary assets. And hence we put a lot of effort in knowledge acquisition. As part of it we are familiarizing with a lot of free open-source technologies and tools which reduces the cost of development and also we are creating micro services and libraries in a generalized format. So we have already developed systems which can easily customize for customer requirements.” explains Sarji.

Citrus Informatics also ensures enterprise security through their methodologies and approach. Many of the products that they build for customers need to be HIPAA compliant. Being business associates developing software components for clients, securing sensitive data is of prime importance. With cybersecurity being a major concern these days, owing to new strains of ransomware, accessing and locking private data, the Citrus servers use the highest form of security in addition to being HIPAA compliant. Data is encrypted during storage as well as in transit. Patches are updated promptly and operating systems are kept up to date.

Citrus Informatics has been instrumental in creating two extremely useful mobile apps developed in the interests of the general public. These apps are available for free from the Play Store and App Store. INR Fake check guide- A mobile app that guide users to check the genuineness of the Indian currencies. Kochi Metro Guide - Versatile mobile app provides the users with information that helps them to use the recently launched Kochi Metro Rail service to the best of the advantage.

Overcoming the challenges faced in the Outsourcing space

Most customers usually mention requirement realization gap, code quality, lack of documentation and delivery slippages as major hindrances to successful outsourced projects. Citrus Informatics uses tools that keep every step of the product development transparent to the customer thereby increasing customer trust.

1) Explicit and timely communication 2) Change management 3) Managing unrealistic expectations 4) Preserving Intellectual property 5) Building trust,  are some of the other challenges the company addresses consistently.

“We have daily standup meetings and bi-weekly status calls with most of the customers. This ensures that everyone involved in the project are on the same page and have the same expectations. With long years of experience doing product development and setting customer expectations, our senior staff are very well versed in product engineering” - explains the Team.

“The quality of our people sets us apart.” - says Citrus

The working environment forms the foundation of every company and a constructive working environment is essential to its growth. In addition to being one among the top IT companies in Kochi, Citrus Informatics is generally known for its healthy and professional work culture. A high employee satisfaction index makes Citrus a company of choice for job seekers. Providing a family like work environment, where everyone is respected and encouraged to express their ideas, is another aspect that that the company boasts of.

Citrus Informatics believes that the contribution of every employee is significant. Employees are encouraged to express their ideas. Suggestions and thoughts are valued. These are discussed and debated openly to finally reach a consensus.

Acknowledging his trusted employees, Sarji R Mohammedali says

“As a family, we at Citrus Informatics strive to achieve an atmosphere of confidence and mutual support, where every team member confidently contributes to their team and the team leader supports each team member. Ideas and opinions are appreciated and debating of ideas is encouraged to bring out the finest of ideas.”

Future Insights

Currently, the company works smoothly on the outsourced projects to ensure that their customers generate maximum returns from the solutions and products engineered by the Citrus Informatics team. “In future we would like to have our own products which we believe can make a difference to the people and the marketplace. We need to identify niche areas in which we can have products. Eventually, we would like to have our revenue coming mainly from our products.” adds Sarji R Mohammedali.

Customer Talk!!

The company shares some customer testimonials below where their services has surpassed customer expectations:

“Citrus Informatics executed the cloud based multi-year development project flawlessly. DSI, Inc. is greatly indebted to the development work carried out by the Citrus Informatics team on this complex software development system.” - Andrew Wildman, CFO of DSI.

Citrus Informatics had developed two order and transportation systems for Direct Services, Inc. (DSI) a U.S. based pharma transport company. The systems developed by Citrus informatics allows DSI, Inc. to automatically receive customer shipping orders from clients and then efficiently route the transportation of temperature sensitive pharma products from multiple plants by line haul and last mile delivery across the U.S.

Meet the Visionary

Sarji R Mohammedali, CEO

Founder and CEO of Citrus Informatics, Sarji has been instrumental in the growth of the company.  A leader, entrepreneur and an influential manager, Sarji brings to Citrus Informatics more than 20 years of IT industry experience from USA and India. 

Apart from serving Citrus Informatics, Sarji plays different roles for organizations in the USA. The roles include: Offshore In Charge for TCTI Inc since 2009,  Offshore Head for Netspective Communications LLC  since 2010, Board Member & Senior Technology Consultant for Alim Foundation  since 2010, and IT Advisory for RGB Broadcasting Equipments (India) Pvt. Ltd, since 2010.

Prior to his stint at Citrus Informatics, Sarji has played key roles for many organizations including Atinav LLC and Avenir Inc in India and USA as Senior Vice President- Technology. He has also served as Head of Project & Operations at UCI Technology Private Limited (Software R&D Division of Trading Room Technologies, USA).

On the educational front, Sarji holds a B.Tech degree in Computer Engineering, PG Diploma in Software Marketing, and an MBA in Operations Management.

"We believe in establishing lasting relationships with our customers, and ensure they have a rewarding experience, working with us."

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