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The Silicon Review Asia

Vivo to Inject Rs 4,000 crore in India to Boost Manufacturing Capabilities

Vivo to Inject Rs 4,000 crore in India to Boost Manufacturing Capabilities

Vivo, one of the top notched Chinese Smartphone makers, will inject Rs 4,000 crore in India in the future, it confirmed, ET reported on Tuesday.

So far, the company has pumped in Rs 400 crore in the world’s most second populous nation. The existing manufacturing unit is located in Noida, NCR and operations are at full swing to manufacture 2.5 crore handsets each year.

According to the company, the new investment is due to the rising demand and the new unit will be established in Greater Noida.

The investment will be carried out in a phased manner, the executive added. The company’s manufacturing capability will shoot up to 5 crore handsets each year once the new unit becomes operational.

The market share for Vivo in the Indian handset market is 21.2 percent and it is the second-largest mobile brand in the offline market in the country.

The executive also said that Vivo doesn’t intend to halt sale of its exiting series of mobile phones. The company will also launch two new handsets for the Indian consumers. It has already launched an S Series smartphone called Vivo S1 in Rajasthan.

The move by Vivo will boost their strategy towards the Indian market amid the trade tussle between China and the US. There is a bright future for the company in India.

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