MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Ola Is Trying To Change Things for Its Food Delivery Business Foodpanda

Ola Is Trying To Change Things for Its Food Delivery Business Foodpanda

While Ola is doing well with its goals in the electric vehicles business, the company needs to make major changes in its food business. Currently, Ola is pivoting Foodpanda to serve in-house food brands. The food delivery company will work differently from the likes of other market leaders like Zomato and Swiggy who partner with thousands of restaurants to deliver food; it will be focusing on the expansion of its own portfolio of private label food brands. Until now, it has come up with labels like biryani, shakes and khichri, but it is working to expand its labels to 50 dishes in the coming weeks.

As mentioned by a company spokesperson, the company is looking to stay committed to its mission of delivering a superior food experience to each and every customer by making investments in kitchen and facilities expansions. Ola, after acquiring Foodpanda’s India business, tried a gain over customers quite aggressively by offering heavy discounts in early 2018. It also planned of investing $200 million in the Foodpanda business, but by the end of the year, discounts became less than the usual due to the strategy revision for the business.

The competition in food business in India is fierce. Even in the past, Ola had to struggle a lot. Back in 2015, OlaCafe was launched and shut down in just a year. While Foodpanda could manage to get about 3 million orders a month, Swiggy and Zomato, on the other hand, were handling 30 million orders as of September last year. Now Ola has cancelled its contracts with as many as 1500 of its food delivery partners. Recently, it was seen that a majority of restaurants listed on Ola and Foodpanda apps were not servicing in many cities.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED