MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Start Blaming It on the Music If You Are Overdoing Junk Food

Start Blaming It on the Music If You Are Overdoing Junk Food

Finally, foodies have an excuse for eating junk foods! Recently, scientists have found that louder ambient music in a restaurant makes people crave junk food such as cheeseburgers and fries instead of making healthier food choices. 

According to the research Journal of the Academy of Marketing Sciences, high volume music or louder environments is proven to directly impact the heart rate and arousal; it increases stimulation and stress, making diners choose junk food like cheeseburgers and fries. But, on the other hand, softer and slow music has an effect that calms people down making them more mindful of healthier food choices such as a salad. 

The study was conducted at a cafe in Sweden, where the researchers played music of different genres on loop at 55 and 70 decibels. Also, they coded the food items on the menu as healthy, non-healthy and neutral, which was for items like coffee or tea.

After over several hours study across multiple days, the scientists have found that 20% more restaurant patrons ordered something unhealthy when the music playing in the background was louder compared to the ones who were dining during a quieter or soft music time.

Compared to the other aspects of a restaurants ambiance that impacts on food sales, volume dictates more healthy vs non-healthy food choices.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED