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The Silicon Review Asia

Impresario to expand its food and beverages brand Social

Impresario to expand its food and beverages brand Social

Impresario Entertainment &Hospitality Pvt Ltd. plans to expand its food and beverages business all over India. It runs famous restaurant chains including Social, Smokehouse Deli, and Mocha. The company has planned to come up with 24 new Social outlets across the country in the next two years. It aims to increase the number of outletsin Delhi, Mumbai, and Bengaluru but also plans to expand in new cities such as Chennai, Hyderabad, and Kolkata.

Smokehouse Deli and Social areImpresario’s flagship brands. Moreover, it has Flea, which the company plans to create into a vertical. 12 new Social outlets are planned this year and another 12 the following year. Social is the perfect amalgamation of the best of the office and the café. It so artistically combines work and play to create an urban hangout destination designed to take customers offline while still keeping them connected. Social is a collaborative workspace, a hub for artists and innovators.

“We continue to be very excited by the opportunity of Social because Social has redefined the café for millennials where people like to work and socialize,” said RiyaazAmlani, CEO of Impresario.

The company plans to bring innovation to the brand with new experiences while offering food and drinks at great price points. Impresario is funded by L Catterton, a finance industry that has made more than 200 investments in all segments of consumer industry including Food and Beverage, Retail and Restaurants, Beauty and Wellness etc.

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