MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

India: Burger King Outdoes its Rival Starbucks in FY18 Sales

India: Burger King Outdoes its Rival Starbucks in FY18 Sales

In the fiscal year for 2018, Burger King’s sales in India were more than Starbucks. The outlets of both the American Food and beverage brands reported an average sale of almost Rs. 3 crore per year in India, but Burger King left the Coffee giant behind.

“Burger King India witnessed double-digit same-store sales and traffic growth while continuing to open new restaurants at a rapid pace, exceeding all players,” said Rajeev Varman, CEO of Burger King India.

Burger King notched up its sales mainly because of its attractive- entry-level pricing, the introduction of vegetarian menu and expansion of stores across new cities.

In 2014, food giant Burger King made its debut in India. In FY18, it registered a sale of Rs, 389 crores which increased their sales by 66%. Rivals Starbucks rolled out its first store in the country in 2012 but registered with a growth rate of only 28% (Rs. 348 crores).

In terms of store expansion for both the brands, India has proved to be a sanctuary for them to grow their market. Until March 2018, Burger King had 129 stores and Starbucks had 116 stores across various cities.

However, Burger King also beat Domino’s Pizza and Dunkin Doughnuts in terms of per day sale by all outlets across the country.

According to a report, Burger King topped the group with Domino’s Pizza and Pizza Hut in offering foods and beverages at the lowest prices after promotions.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED