The Silicon Review
13 October, 2016
Veoo, a leading provider of mobile messaging solutions, has recently announced the launch of its new Mobile Wallet solution. The Veoo Mobile Wallet solution harnesses Apple Wallet and Android Pay app functionality, already available to nearly 100% of smartphone users, to change how brands and retailers engage with their mobile customers.
The Mobile Wallet offers marketers a distinct way to create and deliver branded content like coupons and loyalty cards to their customer base, across virtually every online and offline channel. Simultaneously it leverages native communication functionality within Apple Wallet and Android Pay, which enables marketers to deliver time or location sensitive prompts directly to customers’ mobile devices, similar to push notifications but without the need for consumers to download an app.
The new technology is set to maximise on the significant opportunity in the rapidly growing mobile wallet market, by allowing consumers to save and organise offers and loyalty cards in a simplified way whilst also arming marketers with trackable, updateable and location-aware content to help drive in-store visits, redemptions and ROI.
Veoo’s VP of Corporate Sales, Gillian Hughes said, “The Veoo Mobile Wallet solution will be an absolute game changer for consumers and marketers alike. Thanks to mobile consumers today are more sophisticated than ever before and when they decide to engage with their favourite brands, they expect to be marketed to on their terms and want messages that are timely, personalized and relevant to them.”
“We envisage the Veoo Mobile Wallet solution becoming the platform of choice for the UK’s most recognizable brands to set up, launch and measure mobile wallet programmes, as our solution gives marketers a holistic, full suite of mobile wallet capabilities to help them capitalize on mobile’s fastest growing channel,” she added.
Marketers now have another way to create and design their own branded content, incorporating offers and loyalty cards, then distribute this content via a number of different channels, i.e. SMS, web, mobile ads and many more.
The user then taps on the ad, which auto previews and allows them to instantly save the corresponding offer to their mobile wallet. Once saved by consumers, this branded offer becomes a dynamic and persistent presence in the mobile wallet and is infinitely updateable.
As mobile wallet adoption continues to rise, ‘mobilized’ offers and coupons give brands and retailers the opportunity to grow their mobile customer relationships. Mobile wallets also add a new dynamic to existing mobile strategies, and offer marketers a powerful tool to drive and track in-store traffic and incremental sales.
Veoo has developed this solution using technology from US mobile marketing leader, Vibes, which has partnered exclusively in Europe with Veoo. Vibes has seen the solution already achieve considerable success in the US, where it is being successfully used today by brands such as Honda, Chipotle, Gap and Old Navy to improve engagement with mobile users.
Matthew Winters, CEO of Veoo said, “The Veoo Mobile Wallet solution not only provides a more streamlined and simplified way for consumers to organise offers and loyalty cards, ensuring that they never have to worry about forgetting to bring physical versions of this content in-store ever again, but it also provides marketers with trackable, updatable and location-aware content that is standardized by Apple and Google. These mobile wallets were built to help brands drive in-store visits, redemptions and ROI, and statistics suggest that the vast majority of customers say their opinion of a brand would improve if given opportunities to save offers and loyalty cards to Apple Wallet and Android Pay.”
Brands looking to maximise the mobile wallet potential need to ensure that they partner with an organisation that has both the technology and expertise. “At Veoo, our goal is to help marketers unlock new revenue by arming them with the solutions they need to succeed in mobile marketing and the mobile wallet is central to that. We are in dialogue with some of the UK’s leading brands and we welcome dialogue with any retailer who thinks the Veoo Mobile Wallet solution would be a good fit for them,” he added.
More about Veoo
The Veoo Messaging Platform provides a scalable environment for demand aware SMS applications, messaging traffic and reporting. Taking an innovative approach to messaging, Veoo’s cloud based aggregation solution is capable of resizing its capacity in real-time. An intuitive online portal facilitates common administration, allowing you to update account details, messaging services and routes, with live reporting. It also offer cloud based storage for large bulk messaging volumes.
It has a full suite of APIs utilizing both SMPP and HTTP protocols. A combination of new and established technology built by our in house technical team, Veoo is active in Node.js, Amazon AWS and ruby developer communities, regularly attending, and instigating, industry user groups. The company regularly contributes to the open source community in the form of utilities, helping to make the lives of industry developers so much easier.
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