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The Silicon Review Asia

Harnessing Cutting-Edge Innovation to Deliver Market Winning Solutions: Smart Enovations

The Silicon Review
September, 2019

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Smart Enovations, headquartered in Bengaluru, is a product design and development organization which was set up in 2011 by CEO and founder, Ravi Gunti. Smart Enovations is founded by technocrats, who are seasoned serial entrepreneurs and founding members of other technology companies with an in-depth understanding of science, engineering, and technology along with management experience concerning high-value projects. Having branches in USA, Germany, Sweden, and the UK, Smart Enovations employs experienced engineers to deal with the design challenges in various domains like automobile, aerospace, heavy engineering, and power engineering. They have a team to analyze customer requirements and provide quality work which is innovative, top-of-the-line, as well as, cost-efficient to make the best use of resources. Starting with concept design, benchmarking and feasibility studies, Smart Enovations has something to offer for every phase of product design.

In conversation with the CEO of Smart Enovations, Ravi Gunti

1) Can you brief us about the history of your company?

Smart Enovations is a melting pot of experience in providing engineering services to domestic and international customers. The organization was founded by technocrats who have worked in high tech industries such as Space technologies, Aeronautics and Automotive. Their technical experience coupled with successfully building engineering services practiced in earlier ventures has been instrumental in establishing SE’s practices in technology development, quality management, customer relationship, and human resource management. Adapting state of the art practices in development as well as effective communications contributes to customer experience, in turn increasing our footprint in their business. SE has been consistently helping customers to meet their business objectives through quality deliveries, timely responses and cost controls.

2) What would you say are the top three skills needed to be a successful business/IT leader?

Three driving factors for us are Innovation, uniqueness, and Commitment to ‘keeping-it-simple.’ This is the winning formula for the company when compared to its competitors. The engineering design services pie is big enough for all services providers to have their own.

Innovation ~ is at heart of our working ethos. Furthermore, we value out-of-the-box thinking and development of simple solutions for complex problems. The combined experience of SE engineers has been used to update the standard product development process to increase productivity at every stage.

Problem-solving ~ the innovative process to eliminate most of the undesired problems in the early stage of development to reduce efforts and reduced design cycle is the foremost skill needed for a successful business.

Commitment to run through the distance ~ as the development progresses, expected performance parameters are continuously discussed with the OEM, and re-evaluation of requirement specifications is done to optimize cost and time for manufacturing. In the new normal, it is essential to have iterations of development at intermediate stages in the overall development plan fairly on time and within budget. These innovations help the customer as well as the company to utilize resources optimally.

3) There is nothing more important for a successful small business than a well-defined mission and vision statements. Can you explain your M&V statements in brief?

Smart Enovations is a science and technology application company. Our mission and vision are premised on our ability to work with clients in helping them in their product development journey. We have always prided ourselves in our work culture and unique ability to overcome technology and engineering challenges and provide the best in class solutions to our clients.

Advances in technologies are happening much faster these days. Smart Enovations has kept pace with the same. We have successfully achieved growth in niche technology areas like Robotic Simulation, Forming Simulation, Automation, Embedded systems, and IoT areas. This further cements the fact that in a short time we are able to support the world’s best EV OEM directly.

4) What were the biggest hurdles to building your business and how did you overcome them?

The changing technology landscape always poses a challenge and customers are often forced to change course midway due to technology disruptions. The ability to absorb the new changes and adapt quickly is a constant test. Smart Enovations is consistently exposing its engineers to work on complex projects to build their respective capacities.

Along with the technological developments, the automotive industry is moving towards automated driving and enhanced passenger experience inside the cabin. Both of these are mainly met by physical interior design as well as provisions for communications and entertainment. SE has the expertise to develop communication equipment as well as personalized entertainment solutions. As the needs for different requirements arise, SE will be able to use this experience to meet new requirements effectively.

5) What do you hope to accomplish in the long run?

Smart Enovations is looking for emerging digital technologies. These constitute areas like Automation, Robotics Simulation, AI and products in EV technology area along with our pursuit to expand to new geographies. We have been evaluating new markets in line. We will expand to the Nordics and Canada as our go-to-market strategy. We are driven to achieving productivity improvements through innovative solutions and products. Our primary focus presently is to understand the target markets and prepare market entry programs for new geographies.

6) What’s the best thing that happened to you recently? Either at work or outside of it

We are very excited about the new technology landscape emerging. Most recently we worked on Robotic Production Simulation systems and are working on Deep technology & AI solutions suites. All the above areas help us provide the new energies to pursue our growth trajectory. We are looking forward to new opportunities.

A glimpse at the visionary behind the organisation, CEO Ravi Gunti

Ravi Gunti is a passionate engineer and strategist and he is the Founder and CEO of Smart Enovations. He is the captain of the ship, leading from front and is supported by Senior Founders & Directors Dr. Bonde and Dr. CVR Reddy. Ravi Gunti has been instrumental in developing knowledge base as well as processes for delivering their services, complete product designs and proven prototypes to world-wide OEM’s working in modern forefront technologies, from the Indian subcontinent. The first interior design of the high end premium car was carried out in India under his stewardship. He is also a specialist in developing offshore development centres and maintaining Strong Client Base.

“The journey will be tough today, tougher tomorrow but surely it will be beautiful the day after tomorrow. Also, to achieve something it is necessary to dream about it. If you have achieved it mentally, you will surely achieve it physically.”

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